Comprehensive Privacy Notice

Identity and address of the data controller

Grupo Honnex, S.A. de C.V., commercially known as Honne, located at Avenida Juárez 1102, Pabellón M, 33rd floor, colonia Centro, Monterrey, Nuevo León, C.P. 64000, Mexico, and website ai.honne.com, is responsible for the processing and protection of your personal data.

Personal data we collect

Through our contact form we may collect:

• Name.
• Email address.
• Phone number.
• Company.
• Service of interest.
• Message content.

We may also obtain technical and browsing data through cookies and similar technologies, such as IP address, device type, browser, operating system, language, pages visited, date and time of access, and information about how the site works.

Sensitive data. We do not request sensitive personal data through this site. Please do not include this type of information in the message field.

Purposes of processing

Necessary purposes. We will use your personal data to:

• Receive, handle and respond to your messages.
• Contact you.
• Provide you with information about our services.
• Follow up on requests for information, quotes or services.
• Follow up on a potential business relationship.
• Maintain the security, availability and operation of the site.
• Comply with applicable legal or contractual obligations.

Secondary purposes. With your consent, we may also use your data to:

• Send advertising and commercial communications.
• Inform you about Honne services, events, news and content.
• Carry out marketing and commercial prospecting activities.

These purposes are not necessary to handle your request. You may refuse them, or later withdraw your consent, by sending an email to ai.fusion@honne.com with the subject “Unsubscribe from commercial communications”. Refusing will not affect how your request is handled.

Use and disclosure of data

Honne's Marketing team will receive and handle the information provided through the form.

Honne may use technology providers that process information on our behalf to operate, host, monitor or protect the site and our systems. These providers must process the data in accordance with our instructions and the corresponding confidentiality and security obligations.

We do not sell your personal data. We will not make transfers that require your consent without first obtaining it, except for the exceptions provided by applicable law. We may also disclose information to competent authorities when there is a legal obligation or a duly grounded request.

Limiting the use or disclosure of your data

You may ask us to limit the use or disclosure of your personal data by sending an email to ai.fusion@honne.com with the subject “Limitation of personal data”.

Your request must include:

• Full name.
• A way to receive the response.
• A clear description of the data or uses you wish to limit.
• Information that allows us to locate your record or interaction with Honne.

ARCO rights

You may access your personal data, request its rectification when it is inaccurate or incomplete, request its cancellation when legally appropriate, or object to its processing for specific purposes (ARCO rights: Access, Rectification, Cancellation and Opposition).

To exercise these rights, send an email to ai.fusion@honne.com with the subject “ARCO rights request” and include:

• The data subject's full name.
• A way to receive the response.
• A clear description of the right you wish to exercise.
• A description of the personal data related to the request.
• A document proving your identity and, where applicable, legal representation.
• Any information that helps locate the data.

For rectification requests you must state the change requested and provide supporting documentation. Honne will communicate its determination and, where appropriate, will give effect to the requested right within the deadlines established by applicable law. The response will be sent to the email address provided in the request.

Revocation of consent

Where processing depends on your consent, you may request its revocation by sending an email to ai.fusion@honne.com with the subject “Revocation of consent”.

Revocation will not have retroactive effect and may not proceed where a legal or contractual obligation requires continued processing or retention of the data. Revoking consent for a necessary purpose may prevent Honne from continuing to provide the requested service.

Cookies and tracking technologies

Our site uses cookies and similar technologies to enable it to work, keep it secure, remember certain preferences and analyze its performance.

We also use Datadog to monitor the availability, operation and security of the site. Depending on your settings, this tool may collect technical and browsing information, such as IP address, device type, browser, operating system, language, pages visited, interactions, and date and time of access.

You can restrict or delete cookies in your browser settings. Disabling certain cookies may affect some features of the site. When non-essential cookies or technologies are used, you will be able to accept them, reject them or configure your preferences through the options available on the site.

Changes to this Privacy Notice

This Privacy Notice may be modified as a result of legal, regulatory, operational or technological changes, or changes in our privacy practices. Updates and current versions will be available at ai.honne.com/en/privacy.

Contact

• Email: ai.fusion@honne.com
• Website: ai.honne.com
• Address: Avenida Juárez 1102, Pabellón M, 33rd floor, colonia Centro, Monterrey, Nuevo León, C.P. 64000, Mexico
• Last updated: September 4, 2026